(416) 489-5313

Last updated: July 2, 2026

This Privacy Policy describes how Physiotherapy Wellness Inst (“we”, “us”, or “our”) collects, uses, and discloses your information when you visit our website at https://physiowell.ca (the “Website”), and explains your privacy rights and how applicable law protects you.

Please read this Privacy Policy carefully. By using the Website, you agree to the practices described in this Policy.

Interpretation and Definitions

Interpretation

Words with an initial capital letter have meanings defined below. These definitions apply whether the terms appear in singular or plural form.

Definitions

For the purposes of this Privacy Policy:

  • Company (referred to as “we”, “us”, or “our”) means Physiotherapy Wellness Inst, 6620 Finch Ave W, Unit 9, Etobicoke, ON M9V 5H7, Canada.
  • Cookies are small files placed on your device by a website, containing details of your browsing history and preferences.
  • Country refers to Ontario, Canada.
  • Device means any device that can access the Website, such as a computer, mobile phone, or tablet.
  • Personal Data means any information that relates to an identified or identifiable individual.
  • Personal Health Information (PHI) means information about your health, medical history, treatment, or insurance, as defined under Ontario’s Personal Health Information Protection Act (PHIPA).
  • Service Provider means any third-party company or individual engaged by us to operate or analyze our Website, or to assist in delivering our services.
  • Usage Data means data collected automatically through your use of the Website (for example, pages visited, time spent, and IP address).
  • Website refers to the Physiotherapy Wellness Inst website, accessible at https://physiowell.ca/.
  • You means the individual accessing or using the Website.

Information We Collect

1. Personal Data You Provide

When you use our Website, we may ask you to provide personally identifiable information, including:

  • First and last name
  • Email address
  • Phone number
  • The contents of any message or inquiry you send through our contact form
  • Health and insurance information you voluntarily provide when booking an appointment, completing a patient intake form, or requesting direct billing

2. Usage Data

Usage Data is collected automatically when you use our Website. This may include your IP address, browser type and version, the pages you visit, the time and date of your visit, time spent on each page, and other diagnostic data.

3. Tracking Technologies and Cookies

We use cookies and similar tracking technologies to understand how visitors use our Website and to measure the performance of our advertising. These include:

  • Essential / Session Cookies: required for the Website to function properly.
  • Functionality Cookies: allow us to remember your preferences for a more personalized experience.
  • Analytics Cookies: help us understand how visitors interact with our Website (for example, Google Analytics via Google Tag Manager).
  • Advertising Cookies: used to measure the effectiveness of our advertising campaigns (for example, Meta Pixel).

You can manage or disable cookies through your browser settings at any time. You can also use our cookie consent tool (available on our Website) to adjust your preferences before any non-essential cookies are set.

How We Use Your Information

We use the information we collect for the following purposes:

  • To operate and maintain our Website
  • To schedule and manage appointments and respond to your inquiries
  • To deliver physiotherapy and wellness services and process insurance or direct-billing claims on your behalf (including extended health, WSIB, and motor vehicle accident claims)
  • To contact you by email, phone, SMS, or other means regarding your appointments, inquiries, or care
  • To analyze Website traffic and measure the performance of our advertising campaigns
  • To comply with our legal and professional obligations

Important: Separation of Health Data and Advertising Data

We maintain a strict separation between your personal health information and any data used for advertising or analytics purposes.

  • Information you provide for clinical purposes, including intake forms, health histories, appointment details, and treatment records, is used solely to deliver care and administer your treatment. This information is never shared with advertising platforms, marketing tools, or analytics services.
  • Tracking technologies on our Website (such as Google Analytics and the Meta Pixel) collect only general browsing behavior, such as page views and button clicks. These tools do not have access to any health information, medical condition data, appointment details, or intake information you provide to our clinic.
  • The Meta (Facebook) Pixel installed on our Website is configured to track general website interactions for advertising measurement only. No health information, condition-related data, or clinical details are transmitted to Meta through the Pixel or any other means.

If you prefer that no advertising or analytics cookies be set during your visit, you may decline non-essential cookies using our cookie consent tool when you first visit our Website, or adjust your preferences at any time through your browser settings.

Disclosure of Your Information

We may share your information in the following circumstances:

  • With Service Providers: we may share Website usage data (not health information) with third-party providers who help us operate the Website, such as hosting, analytics, and advertising measurement services (for example, Google, Meta).
  • For clinical and billing purposes: we may share your health information with insurers, third-party billing services, or other healthcare providers only when you have asked us to submit a claim or make a referral on your behalf, and only to the extent necessary.
  • Business transfers: in the event of a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before any such transfer occurs.
  • Legal requirements: we may disclose your information if required by law or in response to a valid request from a government authority or court.
  • With your consent: we may share your information for any other purpose with your explicit consent.

We do not sell your personal information to third parties.

Your Personal Health Information and PHIPA

Physiotherapy Wellness Inst is a regulated health clinic in Ontario. Any personal health information (PHI) you provide in the course of your care is collected, used, and protected in accordance with Ontario’s Personal Health Information Protection Act (PHIPA) and the standards of our practitioners’ regulatory colleges.

We collect health information only to:

  • Provide and administer your treatment
  • Process insurance or direct-billing claims you have asked us to submit
  • Meet our legal and professional obligations

We share health information only as permitted or required by law, or with your consent.

Your rights under PHIPA include:

  • The right to access the personal health information we hold about you and request a copy of your records
  • The right to request a correction if you believe your record is inaccurate or incomplete
  • The right to withdraw or withhold consent to certain uses or disclosures of your health information, subject to legal and care-related limits

To exercise any of these rights, or if you have a question or concern about how we handle your health information, please contact us at info@physiowell.ca or (416) 489-5313 and ask to speak with the person responsible for privacy.

If you are not satisfied with our response, you have the right to file a complaint with the Information and Privacy Commissioner of Ontario (IPC):

Third-Party Services and Opt-Out

Our Website uses the following third-party services that may set cookies or collect Usage Data:

These services collect only general browsing behavior and do not receive any personal health information from our Website.

Data Retention

We retain your Personal Data only as long as necessary for the purposes described in this Privacy Policy.

  • Health records are retained in accordance with PHIPA and the requirements of our practitioners’ regulatory colleges.
  • Website Usage Data and analytics data are generally retained for a shorter period, unless required for security or legal purposes.

Security

We take the security of your information seriously and use commercially reasonable measures to protect it. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Children’s Privacy

Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through the Website. If you believe your child has provided us with personal information through the Website, please contact us and we will take steps to remove it.

Note: we provide care to patients of all ages. Health information for minors is collected with the consent of a parent or guardian as part of the clinical intake process.

Links to Other Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this Policy periodically.

Contact Us

If you have any questions about this Privacy Policy, please contact us: